Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. Today, social media is a way to build a brand and a reputation with a large and diverse audience.
So how significant is social media in 2019?
- On average a person spends 2 hours and 22 minutes on social media per day.
- 54% of social browsers are using social media to find inspiration and research products.
That is why it is important to understand that social media is a powerful asset to a business, because it is where buyers are hanging out and looking for information.
Follow these five tips to get higher engagement on your social posts:
Make your content unique and engaging
You can become an expert in your specific industry or area by offering insightful information that is valuable to your audience. When customers and prospects know and trust you they will most likely share your content with their friends, family and co-workers.
How do you get readers to trust you? First of all, you should backup your points with credible references. Secondly, give value to your reader by not pushing your products and services in each post. Instead, write blog posts without constant sales pitches. For example, ILVA featured a blogpost called “5 easy interior design tips that offers comfort inside”. We see a clear tendency that business’ and brands on social media want to inspire their audience.
According to Cisco, by 2021, 82% of the world’s internet traffic will be video. Instagram Stories, Snapchat and Facebook, have already picked up on this trend. You don’t necessarily need a professional video studio to produce video content your audience will care about. Usually all you need is a smartphone to get the job done.
Whether your brand is a beauty brand sharing makeup tutorials or a travel agency featuring breathtaking view over a popular vacation destination – video can be a compelling tool to drive engagement.
A travel agency Spies have shared a fantastic experience from Maldives by making a short video and posting it on their Facebook page.
Initiate campaigns that engage
Encouraging people to participate in a social media campaign that is related to your brand will boost engagement with those who are already followers and can help you generate new. Moreover, when people engage with your campaign, create content for you with your mention, phototag or hashtag – your posts are prioritized in the Instagram feed, and the more likely it is that new users will find your content on Explore tab.
Here is a perfect example:
Danish skin care company, Mellisa initiated a campaign in which the chosen ones got a package with Mellisa’s products. The participants of the contest were asked to post their own photos on their Instagram and tag Mellisa in it. By doing this contest Mellisa generated user content and engaged with their target audience. The company used the photos on their own website to inspire their visitors.
Create incentives for sharing
Like any audience, your social media audience loves giveaways and opportunities to earn something for nothing. There is nothing wrong with incentivizing your audience to retweet and share your posts by giving them something back.
Remember to create giveaways which target the people you want to have as clients. If you keep that in mind, you will avoid useless entrants who you will never be able to turn into customers. Try to offer products or gift cards which will attract only people who you can turn into customers down the line. If you offer an unrelated product (like a trip to Mallorca if your business is in electronics) you will only generate entrants who are interested in those products.
Here is another example of a giveaway:
Track when your audience is most active
Use social media analytics to track when your audience is interacting with your content. Imagine you find out that the majority of your audience is retweeting and “liking” your content on weekdays evenings – in this case, make your posts on weekday evenings. The goal is to find days and times of the day the biggest portion of your audience is engaging and clicking on your content.