User-generated content

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Celebrate “micro” holidays and your followers will love you for it

Key dates as national holidays, Black Friday or campaigns are already filled (or should be) in your social media content calendar. Obviously there are months that are way more hectic and busy compared to others. From October to January your calendar is completely full with...

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Will legislation wreck paid influencer marketing?

Federal Trade Commission tells influencers and brands to clearly show the relationship when promoting or endorsing products through Instagram. More than 90 letters were sent out reminding influencers and marketers who failed to adequately demonstrate the fact that they endorsing a product and in return are...

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How to use earned content to strengthen your brand identity?

How can branding on its own become a competitive advantage? Marketers spend a large sum of their budgets on crafting a positioning for brands to create a unique image to stand out from others and appeal to the target audience.  Products and services may be...

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How User-Generated Content Helps Your Brand

As a business, you always look for ways to humanize your brand in order to create trust between the brand and your customers. One of the better avenues to help personalize your brand is social media and with audiences becoming more hyper-focused, brands are seeing...