User-generated content

How to use earned content to strengthen your brand identity?

How can branding on its own become a competitive advantage? Marketers spend a large sum of their budgets on crafting a positioning for brands to create a unique image to stand out from others and appeal to the target audience.  Products and services may be...

traveler with backpack walking over wooden bridge in sunset
How User-Generated Content Helps Your Brand

As a business, you always look for ways to humanize your brand in order to create trust between the brand and your customers. One of the better avenues to help personalize your brand is social media and with audiences becoming more hyper-focused, brands are seeing...