User-generated content

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Get to know the trends among young travellers

Generation Z is a demographic cohort, just like Baby boomers, Generation X and Millennials and it covers the youngest generation - people born in late 1990's up until those born around 2010. Common traits typical for certain generations are severely important to consider for all marketers,...

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Haunting UGC ideas for your Halloween campaign

It's almost 31st of October, it's almost Halloween! Apart from partying, bonfire lighting, pumpkin carving and candy eating, Halloween also represents a big business for brands. Thus marketing strategy, particularly through the social media channels, should be related to these holidays. Leverage of user-generated content,...

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How to create the perfect UGC contest

User-generated content (UGC) is a popular way to portray the visual content concerning your brand. Since the content itself is coming from real people, users, it is considered as one of the most trustworthy marketing tools. However, UGC can be used even more effectively when...

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4 reasons why fashion brands are utilizing UGC

Fashion is a fast-paced industry, which constantly faces challenges and changes. When keeping up with the global trends, companies have to get the best out of all the perks of fashion-forward social media, which currently represent the most essential marketing platforms. Especially the use of...

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Celebrate “micro” holidays and your followers will love you for it

Key dates as national holidays, Black Friday or campaigns are already filled (or should be) in your social media content calendar. Obviously there are months that are way more hectic and busy compared to others. From October to January your calendar is completely full with...

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Will legislation wreck paid influencer marketing?

Federal Trade Commission tells influencers and brands to clearly show the relationship when promoting or endorsing products through Instagram. More than 90 letters were sent out reminding influencers and marketers who failed to adequately demonstrate the fact that they endorsing a product and in return are...

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How to use earned content to strengthen your brand identity?

How can branding on its own become a competitive advantage? Marketers spend a large sum of their budgets on crafting a positioning for brands to create a unique image to stand out from others and appeal to the target audience.  Products and services may be...

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How User-Generated Content Helps Your Brand

As a business, you always look for ways to humanize your brand in order to create trust between the brand and your customers. One of the better avenues to help personalize your brand is social media and with audiences becoming more hyper-focused, brands are seeing...