Social Media

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Get to know the trends among young travellers

Generation Z is a demographic cohort, just like Baby boomers, Generation X and Millennials and it covers the youngest generation - people born in late 1990's up until those born around 2010. Common traits typical for certain generations are severely important to consider for all marketers,...

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Haunting UGC ideas for your Halloween campaign

It's almost 31st of October, it's almost Halloween! Apart from partying, bonfire lighting, pumpkin carving and candy eating, Halloween also represents a big business for brands. Thus marketing strategy, particularly through the social media channels, should be related to these holidays. Leverage of user-generated content,...

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How to create the perfect UGC contest

User-generated content (UGC) is a popular way to portray the visual content concerning your brand. Since the content itself is coming from real people, users, it is considered as one of the most trustworthy marketing tools. However, UGC can be used even more effectively when...

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3 ways to personalize your brand

Selling a product or providing a service is not about the display of a product or service itself anymore. Connecting with the people's personal identity, culture, arts, beliefs and appealing to your customer's way of living or desired way of living is a way to...

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Celebrate “micro” holidays and your followers will love you for it

Key dates as national holidays, Black Friday or campaigns are already filled (or should be) in your social media content calendar. Obviously there are months that are way more hectic and busy compared to others. From October to January your calendar is completely full with...

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Will legislation wreck paid influencer marketing?

Federal Trade Commission tells influencers and brands to clearly show the relationship when promoting or endorsing products through Instagram. More than 90 letters were sent out reminding influencers and marketers who failed to adequately demonstrate the fact that they endorsing a product and in return are...