Today over 3.5 billion photos are shared on social media channels on a daily basis.To take advantage of that brands can curate from existing content from social media channels, run contests for submission, or partner up with influencers to make the content for them. It sure...
More and more companies despite size and marketing budget are tapping into user-generated content (UGC) to create authentic campaigns that resonate with their audience in an innovative way. Why user-generated content marketing works? UGC embrace authenticity: UGC is 48% more trusted than information among consumers from any other...
Key dates as national holidays, Black Friday or campaigns are already filled (or should be) in your social media content calendar. Obviously there are months that are way more hectic and busy compared to others. From October to January your calendar is completely full with...
Federal Trade Commission tells influencers and brands to clearly show the relationship when promoting or endorsing products through Instagram. More than 90 letters were sent out reminding influencers and marketers who failed to adequately demonstrate the fact that they endorsing a product and in return are...