The time spent on social media increases during holiday seasons. Consumers looks at them for gift ideas before and during the holidays. This means holidays are the opportunity to increase your business through social media awareness and, especially it’s the occasion to reach your audience. This...
With the new year, there always comes a new marketing strategy. During thoughtful preparation, it's important to keep track of the often changing trends that alter and shape every day. Of course, we do not know for 100 percent what 2018 will bring, but we can always...
The power of stories is unquestionable. We all want to share them, relate to them, feel the experience stemming from them and support the people, things, causes and brands which are included in the story itself and which have deeper meaning for us. As a brand,...
The merriest holiday season is approaching us without restrain and Christmas marketing is already in a full swing as well. Christmas are considered one of the most enjoyable holidays, where family and traditional food play its important role. When it comes to marketing, brands are...
Generation Z is a demographic cohort, just like Baby boomers, Generation X and Millennials and it covers the youngest generation - people born in late 1990's up until those born around 2010. Common traits typical for certain generations are severely important to consider for all marketers,...
It's almost 31st of October, it's almost Halloween! Apart from partying, bonfire lighting, pumpkin carving and candy eating, Halloween also represents a big business for brands. Thus marketing strategy, particularly through the social media channels, should be related to these holidays. Leverage of user-generated content,...
User-generated content (UGC) is a popular way to portray the visual content concerning your brand. Since the content itself is coming from real people, users, it is considered as one of the most trustworthy marketing tools. However, UGC can be used even more effectively when...
Selling a product or providing a service is not about the display of a product or service itself anymore. Connecting with the people's personal identity, culture, arts, beliefs and appealing to your customer's way of living or desired way of living is a way to...
Today over 3.5 billion photos are shared on social media channels on a daily basis.To take advantage of that brands can curate from existing content from social media channels, run contests for submission, or partner up with influencers to make the content for them. It sure...
More and more companies despite size and marketing budget are tapping into user-generated content (UGC) to create authentic campaigns that resonate with their audience in an innovative way. Why user-generated content marketing works? UGC embrace authenticity: UGC is 48% more trusted than information among consumers from any other...