Management

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All I want for Christmas is UGC

The merriest holiday season is approaching us without restrain and Christmas marketing is already in a full swing as well. Christmas are considered one of the most enjoyable holidays, where family and traditional food play its important role. When it comes to marketing, brands are...

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UGC and Rights Management

Rights management for UGC The explosion of User-generated content, or UGC has shifted the way people interact with brands. Instead of consumers taking the brands saying for the truth, consumers are turning to each other for trustworthy and unbiased opinions. These opinions is more and more...