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Get to know the trends among young travellers

Generation Z is a demographic cohort, just like Baby boomers, Generation X and Millennials and it covers the youngest generation - people born in late 1990's up until those born around 2010. Common traits typical for certain generations are severely important to consider for all marketers,...

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Haunting UGC ideas for your Halloween campaign

It's almost 31st of October, it's almost Halloween! Apart from partying, bonfire lighting, pumpkin carving and candy eating, Halloween also represents a big business for brands. Thus marketing strategy, particularly through the social media channels, should be related to these holidays. Leverage of user-generated content,...

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How to create the perfect UGC contest

User-generated content (UGC) is a popular way to portray the visual content concerning your brand. Since the content itself is coming from real people, users, it is considered as one of the most trustworthy marketing tools. However, UGC can be used even more effectively when...

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4 reasons why fashion brands are utilizing UGC

Fashion is a fast-paced industry, which constantly faces challenges and changes. When keeping up with the global trends, companies have to get the best out of all the perks of fashion-forward social media, which currently represent the most essential marketing platforms. Especially the use of...

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Will legislation wreck paid influencer marketing?

Federal Trade Commission tells influencers and brands to clearly show the relationship when promoting or endorsing products through Instagram. More than 90 letters were sent out reminding influencers and marketers who failed to adequately demonstrate the fact that they endorsing a product and in return are...

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How to generate free content for Instagram?

Instagram is clearly booming. Currently it has more than 600 million users of which 100 million came from the last 6 months. It is safe to state that its marketing influence is increasing and you better be part of it. In 2015 a long list of...

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Social influencers have nearly same clout as friends or neighbors

New research made by Annalect and Twitter tells us that social influencers have almost the same clout as our friends or neighbors. This is big news! The research says that around 40 percent of respondents said that they have bought an item online after seeing it used...

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What happens if Instagram changes the feed?

Instagram will soon be testing a new personalized feed for its users, the company said on it's blog. This will mean that Instagram will implement a algorithm based feed that sort images and videos based on what users are most likely to be interested in....

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Instagram kills of feed reading apps

From June 1 2016 Instagram will be closing down for any feed reading apps. This comes after a app was stealing Instagram passwords from users. This will mean, that alot of feed reading apps will have to change in order to follow the new rules...