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Check out the trends of 2018!

With the new year, there always comes a new marketing strategy. During thoughtful preparation, it's important to keep track of the often changing trends that alter and shape every day. Of course, we do not know for 100 percent what 2018 will bring, but we can always...

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3 bright ideas on how to tell the story of your brand

The power of stories is unquestionable. We all want to share them, relate to them, feel the experience stemming from them and support the people, things, causes and brands which are included in the story itself and which have deeper meaning for us. As a brand,...

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All I want for Christmas is UGC

The merriest holiday season is approaching us without restrain and Christmas marketing is already in a full swing as well. Christmas are considered one of the most enjoyable holidays, where family and traditional food play its important role. When it comes to marketing, brands are...

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Embrace the power of #hashtag

Hashtags are everywhere. Hashtag is “a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic”. That is the definition of hashtag by Oxford English Dictionary, but everyone knows what...

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How UGC empowers Black Friday and Cyber Monday

Spooky Halloween madness is over and marketers are getting all ready for a November shopping spree, which precludes the merriest holidays of the year. Early purchase of Christmas gifts for the friends and family constitutes a great part of November shopping madness. And since everyone...

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Get to know the trends among young travellers

Generation Z is a demographic cohort, just like Baby boomers, Generation X and Millennials and it covers the youngest generation - people born in late 1990's up until those born around 2010. Common traits typical for certain generations are severely important to consider for all marketers,...

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Haunting UGC ideas for your Halloween campaign

It's almost 31st of October, it's almost Halloween! Apart from partying, bonfire lighting, pumpkin carving and candy eating, Halloween also represents a big business for brands. Thus marketing strategy, particularly through the social media channels, should be related to these holidays. Leverage of user-generated content,...

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How to create the perfect UGC contest

User-generated content (UGC) is a popular way to portray the visual content concerning your brand. Since the content itself is coming from real people, users, it is considered as one of the most trustworthy marketing tools. However, UGC can be used even more effectively when...

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4 reasons why fashion brands are utilizing UGC

Fashion is a fast-paced industry, which constantly faces challenges and changes. When keeping up with the global trends, companies have to get the best out of all the perks of fashion-forward social media, which currently represent the most essential marketing platforms. Especially the use of...