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The consumer decision journey through UGC

How can User-Generated Content (UGC) help to reach customers and have the most influence on their buying decision?  Instagram is forged by the power of authentic storytelling. But Instagram has evolved from being a simple past time activity to a more central part of our lifes,...

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Why video is the future of content marketing

“Video is the future of content marketing. That is, if it’s not the here and now.” -Chris Trimble, Axonn Media The video marketing world continues to expand and businesses have the opportunity to grow with it.  If you haven't implemented videos in your social media strategy...

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Why you should love user-generated ads

Why you should love user-generated ads We all know it. When family and friends tells us about a product or service, we are more likely to buy or use it. Then came bloggers! Now it was not necessary for us to know the person on a...

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Instagram tips

Last-minute Instagram tips for the holiday Christmas is the time for many retailers, where the main revenue is made and with high level of competition it’s important to increase traffic to your website or store. An easy and simpel way to do this is with Instagram. Social...

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Increase sales with user-generated content

Increase sales with user-generated content Imagine this. You walk into a store for the first time in your life. There are utterly empty except for a few employees wandering around the store, smiling politely to you. What are you supposed to do? How are you supposed to...

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How marketers can benefit from Instagram

How marketers can benefit from Instagram More and more companies in US are getting aware of the power of user-generated content and have therefore integrated Instagram in their marketing strategy. In Europe we don’t see the same engagement from companies towards social media. We do see companies on...

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Why Visual Marketing should be a top priority for your business

Why Visual Marketing should be a top priority for your business Is your business on Instagram? If not, you should be because 2014 is named “Year of Visual Content”. Instagram is not just pictures of what people had for dinner, selfies and baby pictures. Instagram is the...