How your brand can increase sales through your own customers

Nowadays technology and e-commerce offer an incredible range of possibilities for brands that recognize the opportunities of user-generated content (UGC). Indeed, shopping behaviour are strongly affected by a customer’s social media network, as studies confirm. With the high amount of time spent on social media like...

How to make your brand attract Millennials

Millennials is notorious for being very hard to market to. Almost every single marketing team have made Millennials a priority and trying to figure out how to appeal to them. It's a difficult task, because traditionel media won't work the same way as it used...

Why travel brands need social media influencers

If you went on holiday and didn't post a selfie on social media, did it then really happen? User-generated content (UGC) is a 'hidden goldmine in plain sight', says Adweek. If we look at the numbers, we actually see that social content influences travelers' buying decision...