Content

alex-knight-199368
Check out the trends of 2018!

With the new year, there always comes a new marketing strategy. During thoughtful preparation, it's important to keep track of the often changing trends that alter and shape every day. Of course, we do not know for 100 percent what 2018 will bring, but we can always...

hoco
3 bright ideas on how to tell the story of your brand

The power of stories is unquestionable. We all want to share them, relate to them, feel the experience stemming from them and support the people, things, causes and brands which are included in the story itself and which have deeper meaning for us. As a brand,...

lemon
Embrace the power of #hashtag

Hashtags are everywhere. Hashtag is “a word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic”. That is the definition of hashtag by Oxford English Dictionary, but everyone knows what...

black-friday-sale-signs_4460x4460
How UGC empowers Black Friday and Cyber Monday

Spooky Halloween madness is over and marketers are getting all ready for a November shopping spree, which precludes the merriest holidays of the year. Early purchase of Christmas gifts for the friends and family constitutes a great part of November shopping madness. And since everyone...

samuel-foster-354898
3 ways to personalize your brand

Selling a product or providing a service is not about the display of a product or service itself anymore. Connecting with the people's personal identity, culture, arts, beliefs and appealing to your customer's way of living or desired way of living is a way to...

PM
Why UGC should be a part of your promotion mix

Today user-generated content (UGC) is perceived as the most trustworthy form of marketing. The positive outcome of its usage is very clear even when is used in paid advertisement. Campaigns gets 4 times higher click-through rate when using earned content. The question is no longer...

The Pinnacle List
How to overcome content overload

Remember the early days of the Internet? The tune of the modem with the oddly dial-up noise, you always had to shut down the connection when someone had to make a call from the house phone - and waiting for one of the few pages...