23 Jan How to generate free content for Instagram?

Instagram is clearly booming. Currently it has more than 600 million users of which 100 million came from the last 6 months. It is safe to state that its marketing influence is increasing and you better be part of it. In 2015 a long list of...

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26 Jul How to make your brand attract Millennials

Millennials is notorious for being very hard to market to. Almost every single marketing team have made Millennials a priority and trying to figure out how to appeal to them. It's a difficult task, because traditionel media won't work the same way as it used...

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Instagram photo

16 Mar What happens if Instagram changes the feed?

Instagram will soon be testing a new personalized feed for its users, the company said on it's blog. This will mean that Instagram will implement a algorithm based feed that sort images and videos based on what users are most likely to be interested in....

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14 Mar Why travel brands need social media influencers

If you went on holiday and didn't post a selfie on social media, did it then really happen? User-generated content (UGC) is a 'hidden goldmine in plain sight', says Adweek. If we look at the numbers, we actually see that social content influences travelers' buying decision...

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02 Mar Instagram kills of feed reading apps

From June 1 2016 Instagram will be closing down for any feed reading apps. This comes after a app was stealing Instagram passwords from users. This will mean, that alot of feed reading apps will have to change in order to follow the new rules...

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The Pinnacle List

15 Feb How to overcome content overload

Remember the early days of the Internet? The tune of the modem with the oddly dial-up noise, you always had to shut down the connection when someone had to make a call from the house phone - and waiting for one of the few pages...

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08 Feb UGC and Rights Management

Rights management for UGC The explosion of User-generated content, or UGC has shifted the way people interact with brands. Instead of consumers taking the brands saying for the truth, consumers are turning to each other for trustworthy and unbiased opinions. These opinions is more and more...

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